SaaS

Three shifts are central to website optimization in the age of AI.  AI-based research is replacing…

Bucket testing is a controlled experiment where you split website traffic between two or more page…

Segment and Mixpanel can both help you understand your web visitors and the actions they take on your…

Finding the best behavior tracking tool for your mobile app or website (or both) is an investment, and…

You just conducted customer interviews. Now what? It feels like you have fascinating insights, but…

Online retailers face a dilemma.  There’s a huge assortment of product page elements that might boost…

Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting. …

A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful…

Need an alternative to UXCam for your web and mobile behavior analytics? We’ve got four excellent UXCam…

Wondering which behavior analytics tool to choose between Optimizely and VWO? Optimizely is ideal for…