19 Best SaaS Analytics Tools & Software (By Use Case)

SaaS analytics tools tell you whether your subscription business is actually working: how much recurring revenue you’re bringing in, how many customers you’re losing, which features people use, and whether the visitors who land on your pricing page ever start a trial.

No single tool does all of that well. Most fall into one of four jobs: revenue and churn, product usage, website and marketing conversion, or reporting dashboards. That’s why most SaaS teams end up using two tools together.

Below are 19 SaaS analytics tools and when we recommend to use each. We picked them based on how well they report on the metrics SaaS companies care about, how quickly you can set them up, and how clear their pricing is.

If you only have time for one recommendation: start with a free revenue tool for your MRR and churn numbers, and pair it with Crazy Egg to see why visitors to your homepage, pricing page and signup flow aren’t converting.

What SaaS analytics measures

Revenue

• Monthly recurring revenue (MRR) / annual recurring revenue (ARR): predictable subscription revenue per month or year
• Net revenue retention (NRR): how much revenue you keep from existing customers after upgrades, downgrades and cancellations
• Average revenue per user (ARPU): MRR divided by paying customers
• Expansion MRR: new revenue from upgrades, add-ons and extra seats

Customers

• Churn rate: the percentage of customers (or revenue) you lose in a period
• Customer lifetime value (LTV): how much revenue a typical customer brings in before they leave
• Customer acquisition cost (CAC): sales and marketing spend per new customer
• LTV:CAC ratio and CAC payback period: whether you’re making money on the customers you acquire, and how fast you earn back what you spent to get them

Product and website

• Visitor-to-trial (or signup) conversion rate: how well your homepage, pricing page and signup flow convert
• Trial-to-paid conversion rate: how many trials turn into paying customers
• Activation rate: how many new users reach the “aha” moment, like creating their first project or inviting a teammate
• Feature adoption and retention cohorts: which features people use, and whether each month’s new users keep coming back

Tracking these numbers is how you find growth problems early. A rising churn rate, a falling trial-to-paid rate, or a pricing page that suddenly stops converting all show up in your analytics weeks before they show up in your P&L.

SaaS analytics tools compared

ToolBest forKey metrics it tracksFree planPaid pricingCrazy EggFinding why pricing and signup pages don’t convertTraffic sources, conversion rate, clicks, scroll depth, recordingsYes, free web analyticsFrom $29/moGoogle AnalyticsFree traffic and channel reportingSessions, traffic sources, key events, attributionYes, freeFree (GA4 360 is enterprise)ProfitWell MetricsFree MRR and churn reportingMRR, ARR, churn, LTV, cohorts, benchmarksYes, fully freeFreeUserpilotTurning usage data into onboarding flowsFeature adoption, funnels, NPS, retentionNo (14-day trial)From $299/mo, billed annually (2,000 MAUs)BaremetricsSubscription metrics with built-in failed-payment recoveryMRR, churn, LTV, trial conversion, forecastsFree trialFrom $49/mo billed annually ($75 monthly), by ARRChartMogulCombining several billing systemsMRR, ARR, churn, cohorts, customer CRMUp to $120K ARRFrom $57/mo billed annually, by ARR HeapAnalyzing past behavior without setting up tracking first (autocapture)Funnels, journeys, retentionUp to 10,000 sessions/moQuote-basedMixpanelFunnels and retention for growing teamsActivation, funnels, retention, session replayUp to 1M events/moUsage-based (~$0.28 per 1K events after the free tier)PendoProduct analytics plus guides and feedbackFeature adoption, NPS, guide engagementUp to 500 MAUsQuote-basedHockeyStackConnecting marketing touches to pipeline and revenueMulti-touch attribution, account journeysNoQuote-basedWoopraEnd-to-end journeys across product, marketing and supportJourneys, retention, trends, user profilesYesFrom $999/mo (Pro)FullstoryFinding UX friction with session replaySession replay, frustration signals, funnelsUp to 30,000 sessions/moQuote-basedQrveyBuilding analytics dashboards into your own productAny metric, shown to your customersNoQuote-basedChurn BusterRecovering failed paymentsInvoluntary churn, recovery rateNoFrom ~$249/moAmplitudeIn-depth product analytics and A/B testing at scaleFunnels, retention, cohorts, experimentsUp to 2M events/moPlus from $0, scales with events (~$75/mo at 3M events, billed annually)Coupler.ioAutomating reports from many data sourcesAny metric from 60+ sourcesYesFrom ~$24/mo billed annuallyQuantcastUnderstanding who your site audience isDemographics, interests, audience reachYes (Quantcast Measure)Advertising platform is quote-basedCyfeQuick all-in-one KPI dashboardsAny metric via prebuilt widgetsYesFrom ~$29/moKlipfolioLive dashboards for teams and agency clientsAny metric from 100+ sourcesNo (trial)Varies by product (Klips vs. PowerMetrics)

Top 19 SaaS Analytics Tools You Can Trust

Browse our list of 19 SaaS analytics tools that can help you monitor your business’s health so you can make better business decisions.

1. Crazy Egg

Crazy Egg offers one of the best website analytics tools for SaaS businesses. It’s like Google Analytics 4 (GA4), but much easier to configure and understand. 

Off-the-shelf, Crazy Egg reports tell you everything you need to know about website traffic, and you can investigate trends with a few clicks. No complex setup, no confusing tracking, and no developer required.

You get immediate visibility into your key metrics: how much traffic you’re receiving, whether it’s trending up or down, which marketing channels are driving visitors, and whether that traffic is genuinely engaging with your site or leaving without taking action. In addition to tracking fundamental web analytics you get with tools like GA4 (e.g. visitors, clicks, pageviews, etc.), Crazy Egg boasts five different types of website analysis reports:

• Heatmap/Click Map: See a visualization of where visitors click on a landing page and at what frequency.
• Scroll Map: Discover how far down the page most users scroll before leaving the page.
• Confetti Map: Get even more granular info about individual visitors and how up to 20 characteristics impact click behavior.
• Overlay Map: See a breakdown of user behavior for each clickable element on a page, including filtering by different dimensions.
• List Map: This report emphasizes numbers over visuals, showing you a breakdown of how many users (and what percentage) click on any given element (even moving ones).

Using these reports, you can quickly understand whether an individual page it’s doing its job educating visitors and moving them through your website funnel (or not). 

With just a few minutes of point-and-click analysis, you can understand:

• Whether or not visitors are following your ideal customer journey, including where they come from to get to a webpage and where they go afterward
• Which traffic sources have the highest conversion rate
• How traffic from different sources interact with your site
• Which elements on a page your ideal customers are engaging with the most
• The quality of traffic to a page, in terms of following that ideal customer journey

Best for: Understanding how people use your website

Top features:

• Heatmaps
• Session recordings
• A/B testing
• Website popups
• Web traffic analysis
• Conversion tracking
• Customer surveys

Pricing: Crazy Egg Web Analytics is free forever (yes, really), and premium plans start at $29/month

2. Google Analytics

Google Analytics now runs on GA4 only — Universal Analytics has been fully retired — so every SaaS site should have a GA4 property set up to track web and app activity. GA4 adds stronger cross-device tracking, enhanced measurement (scrolls, file downloads, video engagement), predictive insights, and better funnel reporting out of the box.

This is because Google Analytics provides the most basic of website analytics data for your site. Track metrics like:

• Active website visitors
• Monthly user sessions
• Top landing pages/blog posts
• Traffic acquisition

Plus, you can set up conversion tracking, map customer paths throughout your website, and so much more—all for free.

Best for: Analyzing your website traffic

Top features:

• Real-time website analytics
• Custom dashboards and reports
• UTM tracking
• Visitor exploration

Pricing: Free

3. ProfitWell Metrics by Paddle

ProfitWell Metrics, a tool recently acquired by Paddle, offers one of the most capable analytics solutions for managing and growing a subscription business.

It has features that help you track trials and attribution, segment to find out where growth comes from, track churn rate and cohorts to boost retention, and proactively monitor engagement to figure out which users are likely to convert or churn.

While Paddle’s extensive features require a premium plan, the platform still offers ProfitWell’s core SaaS analytics capabilities for free in 2026.

Best for: Monitoring your SaaS company’s revenue

Top features:

• Revenue reporting
• Report dashboard
• Customer health scores
• Industry benchmarks
• Segmentation
• Payment stack integrations

Pricing: Free

4. Userpilot

Userpilot is a SaaS analytics tool with a focus on improving product adoption and user engagement with your tool. This means SaaS brands can look at its product analytics through Userpilot and get directly actionable pathways for increasing the number of customers using their product.

Plus, with in-app survey capabilities, Userpilot makes it easy for brands to gather customer feedback so they can further improve their SaaS offering.

Best for: Gathering data surrounding your customers and how they interact with your product

Top features:

• Product analytics
• User engagement
• Customer feedback
• Session replace

Pricing: As of 2026, plans typically start around $299/month for up to 2,000 MAU, with Growth and Enterprise tiers costing more.

5. Baremetrics

Designed specifically for SaaS and subscription businesses, Baremetrics focuses on analyzing subscription revenue, making it easy to get in-depth insights on trial usage and behavior, track monthly recurring revenue (MRR) and other revenue goals, and benchmark your results against other companies similar to yours. Baremetrics includes aggregate data about how similar companies perform so you can get a better sense of your performance in the grand scheme.

The tool also integrates directly with payment platforms like Stripe to gather revenue data directly, then pulls it into an easy-to-understand dashboard for your team to keep track of.

Best for: Analyzing recurring subscription revenue

Top features:

• Subscription analytics
• Payment recovery
• Cancellation insights
• Financial forecasting

Pricing: Current pricing is module-based and generally starts around $108/month for businesses doing up to $10k MRR, with higher tiers for larger MRR and add-ons like Cancellation Insights.

6. ChartMogul

ChartMogul is another subscription analytics platform built for SaaS companies that helps teams monitor their financial health. Their solution connects with all the major subscription billing services, so all you need to do is connect your provider, and ChartMogul will compile all the data for you. The tool’s pre-built filters (for plan, billing cycle, and more) make it easier to dig into that data, too.

However, one way that it stands out is that it also has a built-in CRM, helping SaaS companies keep their customer records organized and up-to-date.

Best for: A combo of subscription analytics and CRM needs

Top features:

• Subscription analytics
• Reporting dashboard
• Industry benchmarking
• B2B SaaS-centered CRM

Pricing: Still free for very early-stage companies (under about $10K MRR / $120K ARR). Growth teams now typically move to the Scale/Pro tier at roughly $100–$120/month, with enterprise plans available for large ARR.

7. Heap

Heap helps SaaS companies gain a keen understanding of their customers’ digital journeys so they know how to better appeal to them with their website pages and marketing copy. By using your Heap insights, you can improve your SaaS tool’s conversion rate and customer retention.

Best for: Using digital experience analytics to inform your customer journey

Top features:

• Customer journey mapping
• Website analytics
• Heatmapping
• Session replay
• Segmentation
• Reporting dashboards

Pricing: Still offers a free/limited tier (about 10,000 sessions a month); production rollouts for bigger teams usually require a sales quote and commonly start in the low-thousands per month.

8. Mixpanel

Mixpanel is a SaaS analytics software that provides a visual dashboard full of insights on how your customers are using your product. Because Mixpanel’s data is completely free for the first 1 million monthly events — and now also includes 20,000 monthly session replays free — this is the perfect tool for starter SaaS tools looking to gain budget-friendly insights into their product analytics.

Best for: Understanding how customers are using your product

Top features:

• Product analytics
• Warehouse connectors
• Session replay

Pricing: Free for up to 1M monthly events; paid plans remain event-based and start in the $20–$25/month range once you need higher volumes or advanced features.

9. Pendo

Pendo is an experience management platform, meaning the SaaS analytics it provides are all about how your customers are experiencing your product. Get direct customer feedback so you can implement changes that your audience is asking for, offer in-app customer guidance to improve their experience with your tool, and use Pendo to help validate product or feature ideas.

Best for: Using different tactics to gather and analyze customer feedback to improve your product

Top features:

• Product analytics
• Session replay
• In-app customer guidance
• Customer feedback
• Product validation

Pricing: You can still test for free for up to 500 monthly active users; paid plans are quote-based and, in 2026, commonly start in the mid-five figures annually for growing teams.

10. HockeyStack

HockeyStack is a SaaS analytics platform that incorporates the use of artificial intelligence (AI) to help provide insights and analysis on your SaaS product usage. HockeyStack’s AI assistant Odin can do a deep dive into your product, create reports, and pinpoint growth opportunities for your SaaS business.

Best for: Using AI for your SaaS analytics

Top features:

• AI insights
• Product analytics
• Account intelligence
• Workflows

Pricing: Pricing is still sales-led; recent buyer reports put entry-level plans for serious teams in the $500–$600+/month range, with startup discounts available.

11. Woopra

Woopra offers tailored solutions for product, marketing, sales, and support teams—and it’s one of the only tools that enables true end-to-end customer journey analytics. For example, their product solution makes it easy to understand how (and how long) your customers use each feature.

Best for: Tracking your customer journey

Top features:

• Customer journey mapping
• Customer analytics
• Automations
• Integrations

Pricing: The free plan is now much roomier — up to around 500,000 actions/month — and paid plans still start at about $49/month, with Pro and Enterprise tiers for high-volume SaaS.

12. Fullstory

Fullstory is a behavioral data platform that helps SaaS companies get insight into how their customers are using their products and how they feel about their products. Gathering user sentiment data can help you improve your product offering, and Fullstory’s analytics is a great way to do that.

Best for: Analyzing user sentiment and behavioral data

Top features:

• Product analytics
• Mobile analytics
• Behavioral insights
• Predictive models

Pricing: Fullstory now offers a 14-day Business trial plus a small free plan; ongoing Business/Advanced/Enterprise pricing is still quote-based and scales with sessions.

13. Qrvey

Qrvey is an embedded analytics platform for SaaS companies. This tool is a bit different from other options on our list as it allows SaaS companies to not only use these dashboards for themselves, but also to offer data as a service to their customers through embedded data visualizations.

Best for: Creating embeddable SaaS analytics dashboards

Top features:

• Embedded analytics
• White-labeled data visualization
• Generative AI
• Automation workflows

Pricing: Flat-rate, SaaS-friendly, and custom — you still need to request a quote.

14. Churn Buster

Churn Buster takes a narrower approach to subscription analytics, focusing on preventing involuntary churn. Their analytics features make it seamless to monitor voluntary and involuntary churn, track improvements, and analyze customer payment history.

Churn Buster helps you understand why passive churn happens so you can identify the changes and optimizations needed to reduce it proactively. And, it offers payment recovery tools to further help you maximize profits.

Best for: Recovering failed payments to improve revenue

Top features:

• Churn metrics
• Revenue optimization

Pricing: The old totally free “Measure” tier isn’t the default anymore — current plans for full dunning and recovery typically start around $249/month, with lighter/partner versions as low as $99 and custom pricing for high-MRR SaaS.

15. Amplitude

Amplitude is another SaaS product analytics platform, but it puts together your data analysis in a way that helps your company test product and feature releases to gauge user sentiment. This is a great way to maximize customer satisfaction and revenue while managing your new features and understanding exactly what your users want from you.

Best for: Experimenting with feature releases to test customer sentiment

Top features:

• Product analytics
• Website analytics
• Session replay
• Feature experimentation
• Feature management
• AI assistance

Pricing: Still free for up to 50,000 monthly tracked users / ~10M events, with Plus plans starting around $49/month and larger orgs buying annual contracts.

16. Coupler.io

Coupler.io is a data visualization platform for your SaaS analytics insights, making it easy to build reports from your data so that you get a clear picture of your SaaS company’s health and performance. Plus, Coupler.io also offers a service as part of its tool, providing expert assistance to businesses who need help reading and interpreting their data.

Best for: Building comprehensive reports from your SaaS analytics data

Top features:

• Data sources & destinations
• Dashboard templates
• Data cleaning
• Expert help for interpreting analytics
• Automation

Pricing: Still has a free plan; paid plans for more automations and connections now start at about $24/month billed annually ($32 month-to-month.)

17. Quantcast

Quantcast is a slightly different SaaS analytics tool than the rest on our list. With Quantcast, SaaS companies can get in-depth audience insights so they know exactly who they should be targeting with their marketing messaging.

Best for: Gathering in-depth audience insights for your target market

Top features:

• AI and machine learning
• Audience insights

Pricing: Quantcast Measure remains free to implement in 2026; paid Quantcast Platform/Advertise capabilities are quote-based.

18. Cyfe

Cyfe offers one of the easiest reporting and dashboard tools available in the market. Their “Starter Dashboard” means you can get set up in just a few minutes, using pre-built and populated widgets for Google Analytics, Facebook, Instagram, Moz, and more.

The customizability means you can create dashboards designed specifically for executives, individual departments, or investors, helping anyone who needs it to easily understand your business insights.

Best for: Visualizing your KPIs in easy-to-understand business dashboards

Top features:

• Dashboard templates
• Custom widgets
• Embedded analytics
• White-labeled reports

Pricing: Now has a free tier; paid plans currently run about $29/month (Solo), $49/month (Pro), and $119/month (Premier) instead of the older $19/month entry price.

19. Klipfolio

Klipfolio’s reporting solution connects seamlessly with over 100 different data sources, making it very quick and easy to visualize your data for analysis or reporting. With fully customizable visualizations and the ability to dig deeper into your data, Klipfolio is one of the best visual reporting options for SaaS businesses.

Best for: Creating live dashboards for your team and/or agency clients

Top features:

• Client reporting
• Live dashboards
• Integrations

Pricing: Entry plans are now closer to $90/month, and Klipfolio has announced that legacy free PowerMetrics accounts will convert to a 30-day trial as of October 2025.

Types of SaaS analytics tools

SaaS analytics platforms split into four groups. Each one answers a different question, and knowing which question you need answered is the fastest way to narrow the list.

Revenue and subscription analytics: These tools connect to your billing system (Stripe, Chargebee, Paddle, Recurly) and calculate MRR, churn, LTV and cohorts automatically, with no tracking code.

Product analytics: “What do users do inside the app?” These tools track events inside your product (signups, feature use, upgrades) so you can see where users activate, get stuck, or drop off. Some add in-app guides and surveys so you can act on what you find.

Website and marketing analytics: “Is our website turning visitors into trials?”These tools show where visitors come from and what they do on your marketing site, using traffic reports, heatmaps, session recordings and attribution, so you can fix the pages that are leaking signups.

BI and reporting dashboards: “Can everyone see the numbers in one place?”These tools pull data from your other tools into one KPI dashboard for your team, your investors, or your own customers.

Getting all of these into a single tool isn’t possible, most teams rely on at last two of them.

How to choose the right SaaS analytics tool

Start with the question you most need answered, then pick from the matching group:

• “What’s our MRR and churn, and is it getting better?” If you want it free, connect ProfitWell Metrics to your billing system. For more detailed revenue reporting and forecasts, use Baremetrics or ChartMogul
• “How much revenue are we losing to failed payments?” Use Churn Buster or Baremetrics’ payment recovery add-on.
• “Where do new users get stuck after signing up?” Use Mixpanel or Amplitude if you can set up event tracking.
• “How do we get more users to adopt key features?” Use Userpilot or Pendo, which combine product analytics with in-app guides and surveys.
• “Why aren’t visitors to our pricing page starting a trial?” Use Crazy Egg for heatmaps, recordings and A/B tests on your marketing site.
• “Can leadership see every KPI in one place?” Use Klipfolio or Cyfe. Use Coupler.io if you need to automate reports into spreadsheets or BI tools first.

Our recommendation for most early-stage SaaS companies: start with three tools that cost little or nothing.

ProfitWell Metrics for revenue and churn

Mixpanel or Amplitude on their free tiers for product usage

Crazy Egg for the website that brings in your trials

Crazy Egg’s web analytics is free forever, and it takes a few minutes to set up. It shows which channels bring in visitors who actually sign up, and heatmaps and recordings show exactly where your homepage, pricing page and signup flow are losing people. Start free with Crazy Egg.

SaaS analytics FAQ

What is SaaS analytics?

SaaS analytics is the tracking and analysis of a subscription software company’s revenue, customer and product-usage data. That includes metrics like MRR, churn rate, customer lifetime value, trial-to-paid conversion and feature adoption. The goal is to understand how the business is growing and why customers stay or cancel.

What are the best SaaS analytics tools?

It depends on what you need to measure. For revenue and churn, ProfitWell Metrics (free), Baremetrics and ChartMogul are the most popular. For product usage, Mixpanel, Amplitude and Heap lead the category. For website conversion, Crazy Egg and Google Analytics cover heatmaps, recordings, A/B tests and traffic sources. Most SaaS teams combine at least two tools.

What are the most important SaaS metrics to track?

The most important SaaS metrics are monthly recurring revenue (MRR), churn rate, net revenue retention (NRR), customer lifetime value (LTV), customer acquisition cost (CAC), the LTV:CAC ratio, CAC payback period, average revenue per user (ARPU), trial-to-paid conversion rate and activation rate. Early-stage companies usually start with MRR, churn and trial-to-paid conversion.

What’s the difference between SaaS analytics and product analytics?

Product analytics is one part of SaaS analytics. It tracks what users do inside your app: feature use, funnels and retention. SaaS analytics is broader. It also covers subscription revenue (MRR, churn, LTV), customer acquisition and the marketing website that brings in trials, and it usually takes more than one tool.

Are there free SaaS analytics tools?

Yes. ProfitWell Metrics is completely free for revenue and churn reporting. Google Analytics is free for website traffic, and Crazy Egg offers free web analytics. Several product analytics tools have generous free tiers: Amplitude (2 million events a month), Mixpanel (1 million events a month), Heap (10,000 sessions a month), Fullstory (30,000 sessions a month) and Pendo (500 monthly active users).

How do you choose a SaaS analytics platform?

Start with the question you need answered. Do you need financial health (MRR, churn), in-app behavior (activation, adoption), or website conversion (visitors to trials)? Then shortlist tools in that category that connect to your billing system or website without heavy engineering, that have a free plan or clear pricing, and that your team can use without a data analyst.